The Gentleman Racer

We are creative disrupters.

We are The Gentleman Racer.

We’re creators in the luxury and lifestyle space, re-shaping content to give brands the agility, pace and value to exponentially resonate.

For us, content is an art, with each second crafted to engage your audience. We create content that inspires action.

“We create content that connects."

RECENT PROJECTS

FEATURED PROJECTS

HACKETT X DAVID GANDY
WELLWEAR

PRIVATE WHITE V.C.
FATHERS DAY CAMPAIGN

BENTLEY BLOWER JNR
LAUNCH

PROJECTS

From Rhode Island to the world. 🌎

We had the opportunity to shoot with Hedley Studios and their iconic Ferrari 250 TRJ aboard a super yacht. Capturing the ultimate synergy of classic automotive design and luxury lifestyle—this shoot was more than just content; it was a journey into timeless elegance.

From crafting the original concept, through to capturing every detail, we crafted the perfect set of stills and video to celebrate the allure of an unparalleled lifestyle. Stay tuned for the magic we captured behind the scenes on the water, coming soon!

#TheGentlemanRacer #HedleyStudios #Ferrari250TRJ #LuxuryLifestyle #RhodeIsland #Newport #Superyacht #yachting #luxury

The Directors Cut!
Hackett AW24, shot on location at @hackettlondon No.14 Savile Row.

We’ve just wrapped on this social media film for the one and only @larrykinghair! 🎬 Bringing his unique character to life with that signature blend of fun, freshness, and undeniable charm, we crafted something truly special to launch his latest haircare product campaign film: ‘Clean as a Whistle’

Larry’s new product isn’t just another haircare essential; it’s a heartfelt salute to the scalp – “the gatekeeper to your hair and your scalp’s new best friend.” Our team at The Gentleman Racer Ltd. dove into his vision to deliver a film that’s all about celebrating individuality and care, just like Larry himself. 💕

Pro tip: Hit full screen in landscape and let the good vibes roll!

#LarryKingHair #CleanAsAWhistle #TheGentlemanRacer #Haircare #London #DavidGandy #DominicCooper #ChristineLampard #SouthKensington #Marylebone #NottingHill #ContentCreation

At The Gentleman Racer, we’re all about pushing boundaries and disrupting the ordinary, so we were thrilled to partner with Wonderhood Studios to bring their vision for an exciting new series to life for INEOS.

Episode 2 of The Outsiders is here, where three explorers, powered by the INEOS Grenadier, take on the challenge of a lifetime. Join Ness, Pip, and Laura as they return to the River Dee, reflecting on their groundbreaking Essequibo River expedition. The INEOS Grenadier empowers them to push the limits, proving that when you step outside your comfort zone, anything is possible.

Full production delivered by Wonderhood Studios, in partnership with The Gentleman Racer Ltd - shot on site in Wales for INEOS Grenadier.

#LuxuryAdventures #PushingBoundaries #GrenadierPowered #TheOutsiders #TheGentlemanRacer #Ineos #Grenadier

Capturing the essence of @goodwoodrevival for @hackettlondon - The Director’s Cut. 🎬

We are proud to have supported Hackett at the iconic Goodwood Revival, capturing the timeless style and spirit of the event through social-first photo and film. 🎥📸 #TheGentlemanRacer #HackettLondon #GoodwoodRevival #VintageStyle #ClassicCars

Welcome to The Outsiders: a series celebrating adventure-seekers determined to follow the path less trodden.

We were thrilled to be part of the team delivering video and photo for this online series, with Episode 1 jumping into the story of @williamgoodge‬, an ultra-endurance athlete who turned grief into a relentless pursuit of trail running that takes him across the most challenging terrains and interacting with like-minded individuals through his running club.

Special thanks to Wonderhood Makers for involving us in this incredible project.

New film and photo work from the team for @escapade ahead of the development opening to overnight guests.

Surreal to walk through this incredible set up nestled amongst the greatest motorsport circuit in the world.

Congratulations to all involved, and very best of luck for the official opening.

#silverstone #escapade #northamptonshire #f1 #motogp

🎬 Behind the Scenes, shooting with our favourite stylist @larrykinghair at the gorgeous @larrykinghaircare South Kensington. ✌🏼

It’s amazing what happens inside @harrods in the dead of night.

The @little.cars Ferrari 250 Testa Rossa J shot for The Little Car Company x @harrodsman under the cloak of darkness.

#london #harrods #littlecars #ferrari #ferrari250

What an incredible few days!
The @jamesmartinchef Car Rally took us from @chewtonglen to @lygoncotswolds with 40 stunning, individually-selected cars.
A huge thank you to our amazing drivers and everyone who helped make the inaugural James Martin Car Rally happen!
A special shoutout to @nyetimber and @mermaidgin for adding extra sparkle and keeping the drinks flowing on the night.

#chewtonglen #thelygonarms #jamesmartin #jamesmartincarrally #thegentlemanracer

Cheers to the start of the inaugural James Martin Car Rally! 🏁A spectacular summer event with @jamesmartinchef and 40 drivers showcasing their cars on the picturesque @chewtonglen croquet lawn, ahead of a road trip to the Cotswolds. #chewtonglen #jamesmartin #thegentlemanracer #jamesmartincarrally

New work for our friends at David Gandy Wellwear, capturing a Mediterranean Escape throughout a ‘Summer Well Spent’ for their new collection.

Filmed against the beautiful backdrop of Crete, we delivered the campaign film and associated video assets, working within a wonderful Wellwear team to capture the vibe perfectly.

Shot by @samsutterlin for The Gentleman Racer Ltd.
On location in Crete

#davidgandywellwear #davidgandy #wellwear #summertime #summer #mediaproduction #video #film #contentcreation

New work with @lotuscars, and the ultimate EV for drivers.

Shot on location in Scotland.

Pictures by @deanphoto

#lotus #lotuseletre #eletre #nc500

We’ve partnered with Goodwood for this exciting capsule launch ahead of @fosgoodwood.
The latest FoS collection is inspired not only by the cars that take to the hillclimb each year, but by the iconic style of drivers from history. Take a look at the link in our bio to view the full collection, available now!

Photography by @nicktydeman

#thegentlemanracer #goodwood #goodwoodfos #goodwoodfestivalofspeed #mensstyle #womensfashion #gentlemandriver #fashion

The 81st @goodwoodmotorcircuit Members Meeting through the lens of @machina.studios 🇬🇧

#goodwood #membersmeeting #motorsport #motorracing #carsandcoffee

Recent work with @skodauk, providing a lifestyle flavour to the new Kodiaq launch in Barcelona at @camiral_golfwellness.

The Gentleman Racer Ltd specialises in thinking outside the box and defying convention when it comes to creating unique and original marketing materials for our clients, brands, and partners we represent.

Please get in touch to learn more about how we can support your next campaign. #skoda #skodakodiaq #camiralgolfandwellness #hospitality #lifestylecontent

Reflecting on a week of skiing, snow and supercars on a recent production adventure to Switzerland for @theicestmoritz stay tuned for content releasing soon!

Reach out to The Gentleman Racer to work with us and take your next campaign to the next level.

📸 @jordanbutters 📹 @samsutterlin

#thegentlemanracer #content #production #lifestyle #stmoritz #theicestmoritz

Lisbon, you’ve been a pleasure. Excited to share what we’ve been up to in Portugal with Škoda and the new Superb Estate.

#skoda #superb #portugal #filmmakers #1203 #thegentlemanracer #lisbon #travel #traveldocumentary #filmcrew

Fresh back from the @theicestmoritz with our latest work to @bugatti x @little.cars. Full production services to celebrate a driving experience like no other on the frozen lake of @stmoritz with the BUGATTI Baby II.

Thank you to The Little Car Company for your trust in the @thegentlemanracerltd team!

🎬 @jamie__stevens 📸 @jordanbutters 📹 @samsutterlin

Drone recordings were made possible with an airport permit.

#thegentlemanracer #bugatti #littlecars #theice #stmoritz #bugattibabyii #mediaproduction #film #cinematography #theicestmoritz

New work for @halenstrength - capturing the work they carry out in transformational breathing retreats to give participants skills to overcome and conquer whatever is in their way. These are some of the Spiritual Warriors that took part in one of their latest retreats.

#retreat #wellbeing #positivementalattitude #gotyoursix #breathingretreat #halenstrength #videography #photography #transformstional #mentalhealth

What’s up NYC! ✌🏼
Following our recent visit to the Empire State, we’re pleased to announce our expansion in the city, opening up a larger team to service an increase in luxury lifestyle clientele.

With the same production value focus, and dedicated on-the-ground team, we’re excited to hear from local businesses around how we can add value to your next campaign.

New Yorkers, get in touch! 🇺🇸

#newyork #marketing #contentteam #newyorkhotel #america #westcoast #boston #miami #florida #nyc #soho #manhattan #brooklyn #queens #jersey

Thank you for the memories we’ve made this year.
You haven’t seen anything yet… we’re just getting warmed up.

Happy New Year. Cheers 🥃

#levelup #nextlevel #incoming #thegentlemanracer #mediaproduction #productionhouse #gamechanger #happynewyear

One of our favourite shoots to date! - capturing the magic of family time in matching @privatewhitevc Moleskin Bombers.
From a wholesome storyline to full creative, we brought the concept to life to support the launch.

Shot with @tr_howard and @samsutterlin on location at @courteenhallestate for Private White V.C.

#luxury #rangerover #privatewhitevc #mensfashion #kidsfashion #british #creativeteam #contentcreator #luxurylifestyle

A night to remember, as we joined our friend @davidgandy_official at the @rosewoodlondon for the launch of the @hackettlondon x @davidgandywellwear collaboration - covering the event with full video and photo services.

As ever, thanks for having the team along to support, and congratulations on the launch!

#fashion #hackett #davidgandy #davidgandywellwear #london #british #rosewood #launchparty

Our pleasure to be part of the @hackettlondon x @davidgandywellwear Global campaign, shooting a series of photos and the campaign launch film.

Hackett London x David Gandy Wellwear, have collaborated, with British tailoring know-how meeting luxurious loungewear, dedicated to ensuring you look and feel good.

Each piece is designed to enhance your well-being, using beautifully tactile fabrics made with the best natural fibres and technical treatments that care for your skin, in a range of timeless silhouettes.

Big thank you to @davidgandy_official and @wonderhoodstudios for having us onboard!

Team on the project -
@samgriley @tr_howard @workbylis

#fashion #filmmaker #film #marketing #marketingandadvertising #digitaladvertising #davidgandy

… 30/11/23

Proud to share our involvement in this exciting campaign between @hackettlondon and @davidgandywellwear.

👀 Keep your eyes on their social channels for more!

Fashionable luggage and the ultimate carry-on. We’ve teamed up with @carlfriedrik for their #blackfriday campaign, offering a massive 30% off site-wide, via the link in our bio between the 24th Nov and 27th Nov.

Enjoy!

#luggage #gentlemanstyle #mensstyle #suitcase #carlfriedrik #travel #carryon #case #ferrari #blackfridaysale

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IN-HOUSE SERVICES

Services

01.

Ideation

Storyboarding

Planning

Consultancy

Vision

02.

Sourcing

Talent Scouting Location Scouting

Events

03.

Production Cinematography

Video

Lighting

Audio

Studio

04.

Editing

Post Production

Optimisation

05.

Delivery

Strategy

Placement

Partnerships

Visibility

Team

THE FOUNDERS

We are a studio, not an agency. Traditional agencies are focused on budget and volume, using outdated business models to deliver an average product. For us, content is an art, with each second crafted to engage your audience. We create content that inspires action.