The Gentleman Racer

© Gentleman Racer 2019. All Rights Reserved


Independent specialist in Automotive, Motorsport and Luxury Brand exposure, measurement & monetisation. Our mission:


We are the destination for brands who want to build, grow, and sustain their online presence and business. We’re bold, proven, and driven by a clear objective: to achieve the very best results for our clients. To do this we’ve created a culture of exploration, excellence and collaboration, where our working relationships make a real difference. With over a decade of sector experience, a thriving portfolio, and an established team, we understand what you need to market effectively and our services reflect that.

Why Us?


As an external media partner we bring an unbiased and valued perspective, with fresh ideas and the ability to move swiftly and effectively. With the nature of an independent partner we provide an unbiased and insightful position to brand campaigns.

Experienced team

The Gentleman Racer’s team comprises a highly experienced and networked organisation, with global footprint and strong connections in the automotive, luxury, event and retail domains. Whilst building and developing my own career I've been fortunate to meet and work with some of the industries finest people. What started as 'a little black book of contacts', soon developed into an international network. From Oscar Winning Film producers and photographers through to event material suppliers and logistical experts, we have access to a full plethora of staffing.

Proven Media campaigns and Brand value

The Gentleman Racer has an established and reference-able track record of delivering value campaigns and partnerships over the last six years. Maserati GB worked with TGR on selling the final allocation of GranTurismo Sport Coupé’s through an innovative social campaign, whilst Jaguar UK saw the value in launching the order books for the MY18 F-Type SVR withTGR throughout a road trip to Paris.


Campaigns and outbound material are rigorously checked to ensure 100% accuracy and accountability.We pride ourselves on the quality of all communications and ensure all content is in line with stringent brand values before posting publicly.

Well Connected

Physically and digitally: In the digital world it is key to build and maintain real relationships with partners (without sounding like a dating site...) – these are the foundations of our business. Strong, long term personal relationships are the key foundation to our business and the key foundation for the digital world.

Commercially attractive / low risk / risk reward

TGR offers a vast network to clients with an initial low risk retainer. We work to providing the service at a leading standard with terms to suit, before agreeing any mutual advances and therefore ensuring the client has opportunities to add and modify any element.

Social Media Marketing

At The Gentleman Racer, we create data-driven strategies to strengthen your brand in the social space and increase engagement around your content assets.

Our social team are well versed in creating campaigns for multiple verticals within the B2C sector. Our dedicated team will work alongside your brand to understand what role social media plays in the decision making process for your target audience, creating engaging content to target your customers.

We focus on clearly defining the goals and activities which will get measurable results for you, monitoring and engaging with the conversation around your service to identify opportunities to generate leads and build relationships.

Ultimately we’re here to help your business to increase its reach and recognition.


By immersing ourselves in your brand we gather insights and discover how we can leverage demand and opportunities for conversion.


We work with you to create an effective social strategy for your brand. Our activities will be tracked and monitored to allow us to assess what tactics are working for you and providing the most value.


We combine the right brand messaging, tone of voice and a carefully planned content calendar to increase conversation around branded content and direct targeted customers towards conversion.


Converting a social fan to enquiring and purchasing customer is our ultimate goal, and all of our activities will be designed to move customers down that path.

Partners & Clients


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Driving embargo lifted! This is where I can tell you that not once did we feel like we were in an SUV. It handles as well as you’d expect for an SVO tuned animal, and the £80k price tag feels remarkably justified vs competition. Just needed the XE Interior to finish it off!


12 or 8? - from shapes 11 and 10.

The MKII White automatic chronometer features polished and coated stainless steel #Bremont Trip-Tick® case construction and tachymeter timing function on the dial ring.

View more features: https://t.co/elPdMiWaX1

A D-Type for the current generation.
Named after @Jaguar’s Seven @24hoursoflemans victories, the #Project7 was born. Perfect #MondayMotivation for a warm #BankHolidayMonday 😎

One of 24.
The DBS Superleggera ‘59 Le Mans Special.


Tom Howard - The Gentleman Racer