The Gentleman Racer
Independent specialist in Automotive, Motorsport and Luxury Brand exposure, measurement & monetisation. Our mission:
“TO EMPOWER BRANDS TO GIVE THEIR CUSTOMERS THE ULTIMATE EXPERIENCE”
We are the destination for brands who want to build, grow, and sustain their online presence and business. We’re bold, proven, and driven by a clear objective: to achieve the very best results for our clients. To do this we’ve created a culture of exploration, excellence and collaboration, where our working relationships make a real difference. With over a decade of sector experience, a thriving portfolio, and an established team, we understand what you need to market effectively and our services reflect that.
As an external media partner we bring an unbiased and valued perspective, with fresh ideas and the ability to move swiftly and effectively. With the nature of an independent partner we provide an unbiased and insightful position to brand campaigns.
The Gentleman Racer’s team comprises a highly experienced and networked organisation, with global footprint and strong connections in the automotive, luxury, event and retail domains. Whilst building and developing my own career I've been fortunate to meet and work with some of the industries finest people. What started as 'a little black book of contacts', soon developed into an international network. From Oscar Winning Film producers and photographers through to event material suppliers and logistical experts, we have access to a full plethora of staffing.
The Gentleman Racer has an established and reference-able track record of delivering value campaigns and partnerships over the last six years. Maserati GB worked with TGR on selling the final allocation of GranTurismo Sport Coupé’s through an innovative social campaign, whilst Jaguar UK saw the value in launching the order books for the MY18 F-Type SVR withTGR throughout a road trip to Paris.
Campaigns and outbound material are rigorously checked to ensure 100% accuracy and accountability.We pride ourselves on the quality of all communications and ensure all content is in line with stringent brand values before posting publicly.
Physically and digitally: In the digital world it is key to build and maintain real relationships with partners (without sounding like a dating site...) – these are the foundations of our business. Strong, long term personal relationships are the key foundation to our business and the key foundation for the digital world.
TGR offers a vast network to clients with an initial low risk retainer. We work to providing the service at a leading standard with terms to suit, before agreeing any mutual advances and therefore ensuring the client has opportunities to add and modify any element.
Tom Howard - The Gentleman Racer