"TO EMPOWER BRANDS TO GIVE
THEIR CUSTOMERS THE
ULTIMATE EXPERIENCE"

The Gentleman Racer

© Gentleman Racer 2019. All Rights Reserved

ABOUT

Independent specialist in Automotive, Motorsport and Luxury Brand exposure, measurement & monetisation. Our mission:

“TO EMPOWER BRANDS TO GIVE THEIR CUSTOMERS THE ULTIMATE EXPERIENCE”

We are the destination for brands who want to build, grow, and sustain their online presence and business. We’re bold, proven, and driven by a clear objective: to achieve the very best results for our clients. To do this we’ve created a culture of exploration, excellence and collaboration, where our working relationships make a real difference. With over a decade of sector experience, a thriving portfolio, and an established team, we understand what you need to market effectively and our services reflect that.

Why Us?

Independent

As an external media partner we bring an unbiased and valued perspective, with fresh ideas and the ability to move swiftly and effectively. With the nature of an independent partner we provide an unbiased and insightful position to brand campaigns.

Experienced team

The Gentleman Racer’s team comprises a highly experienced and networked organisation, with global footprint and strong connections in the automotive, luxury, event and retail domains. Whilst building and developing my own career I've been fortunate to meet and work with some of the industries finest people. What started as 'a little black book of contacts', soon developed into an international network. From Oscar Winning Film producers and photographers through to event material suppliers and logistical experts, we have access to a full plethora of staffing.

Proven Media campaigns and Brand value

The Gentleman Racer has an established and reference-able track record of delivering value campaigns and partnerships over the last six years. Maserati GB worked with TGR on selling the final allocation of GranTurismo Sport Coupé’s through an innovative social campaign, whilst Jaguar UK saw the value in launching the order books for the MY18 F-Type SVR withTGR throughout a road trip to Paris.

Reliable

Campaigns and outbound material are rigorously checked to ensure 100% accuracy and accountability.We pride ourselves on the quality of all communications and ensure all content is in line with stringent brand values before posting publicly.

Well Connected

Physically and digitally: In the digital world it is key to build and maintain real relationships with partners (without sounding like a dating site...) – these are the foundations of our business. Strong, long term personal relationships are the key foundation to our business and the key foundation for the digital world.

Commercially attractive / low risk / risk reward

TGR offers a vast network to clients with an initial low risk retainer. We work to providing the service at a leading standard with terms to suit, before agreeing any mutual advances and therefore ensuring the client has opportunities to add and modify any element.

Social Media Marketing

At The Gentleman Racer, we create data-driven strategies to strengthen your brand in the social space and increase engagement around your content assets.

Our social team are well versed in creating campaigns for multiple verticals within the B2C sector. Our dedicated team will work alongside your brand to understand what role social media plays in the decision making process for your target audience, creating engaging content to target your customers.

We focus on clearly defining the goals and activities which will get measurable results for you, monitoring and engaging with the conversation around your service to identify opportunities to generate leads and build relationships.

Ultimately we’re here to help your business to increase its reach and recognition.

VISIBILITY

By immersing ourselves in your brand we gather insights and discover how we can leverage demand and opportunities for conversion.

STRATEGY

We work with you to create an effective social strategy for your brand. Our activities will be tracked and monitored to allow us to assess what tactics are working for you and providing the most value.

ENGAGEMENT

We combine the right brand messaging, tone of voice and a carefully planned content calendar to increase conversation around branded content and direct targeted customers towards conversion.

SALES

Converting a social fan to enquiring and purchasing customer is our ultimate goal, and all of our activities will be designed to move customers down that path.

Partners & Clients

News

‪You can keep your massive engined supercars, because I’m completely sold on this! The 4-Cylinder @jaguarukpr F-Type homage to the 1950 XK120 Alpine Rally winner was an absolute blast!‬

‪Here’s what we got up to. 🤙🏼
#thegentlemanracer‬
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21 minutes ago  ·  

How to look instantly cool: Become a Rally Driver. ✔️⁣⁣
⁣⁣
A memorable way to see the week out with Jaguar and the insane Jaguar F-Type Rally Car. #thegentlemanracer⁣

📸 @nickdimbleby @ Fen End
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3 hours ago  ·  

‪So today was pretty ridiculous!‬⁣

‪Taking to a Rally Track in one of only two open top F-Type Rally cars, and being put through my paces by Jaguar and Jade Paveley Motorsport.‬⁣

‪I need one of these in my life! 🏁
#thegentlemanracer #testedbeyondendurance ‬ @ Fen End
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17 hours ago  ·  

For driving a @JaguarUK F-Type Rally Car, there really is no other timepiece up to the task!

The @Bremont Jaguar MkII has been #TestedBeyondEndurance and more than stands up to the job. 🏁

How to look instantly cool: Become a Rally Driver. ✔️⁣⁣
⁣⁣
A memorable way to see the week out with @JaguarUKPR and the insane @JaguarUK F-Type Rally Car.⁣

4

A pride of Jaaaaaaags, pride of place at @CaffandMac. #CultOfMachine

4

For driving a @JaguarUK F-Type Rally Car, there really is no other timepiece up to the task!

The @Bremont Jaguar MkII has been #TestedBeyondEndurance and more than stands up to the job. 🏁

So today was pretty ridiculous!

Taking to a Rally Track in one of only two open top F-Type Rally cars, and being put through my paces by @JaguarUKPR and @JadePaveley.

I need one of these in my life! 🏁

4

Contact

Tom Howard - The Gentleman Racer